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Saturday, 9 June 2012

Driving harassment.



Guys we barely hear and read driving harassment. Driving alone is considered to be safer than walking alone. But picture is totally opposite to it. People have gone more impertinent or vulgar while driving. Honking horns, driving aggressively, drive too close to other’s. Passing comments while driving close to vehicle or on the signals. This is rough and highly used types of driving harassment. This is commonly seen in every city of Pakistan. But still not considered a crime.
People usually harass for the sake of fun. This is mostly done by young boys or gang of boys. But middle age men are also not excluded from this. They manly target young girls and women . Snubbing opposite gender is their favorite act. Constantly honking horns just to confuse and seeing them. They have more focus on women’s drivers rather than own. How she looks like? How she drives? How they get seat belt? Men always thinks the revolution of how women came on the driving seat?
All men are not same. But many have owed harassing characteristics. I always thought, women are more secure while driving. But alas! In Pakistan now women drivers are no more secure. And how can I expect this from the insane people who throw acid to strange walking women. I live in the capital city of Pakistan, who also named most civilized city. But here men are also show high level of corrupt behavior.
This harassment is also done by senior citizen. Calling names is one of most used weapon of harassing others. Men used to stare women while driving. If any car driven slowly or commit wrong by women, then all men accused women . This is another cheapest form of harassing women. Pakistan ranked 3rd most dangerous country for women in the world.
Men are ranked in those human who always searched on women development. How they came to world ,how they work, she is tiny creature so how she could drive? Lot of risk factor must be in her driving. She must hit the car anywhere. Throwing flash lights in night on side mirror without any purpose is another way of Road harassment. Since the human is made ; To know other’s life and to interfere other’s matter is always their favorite act . Especially knowing about the opposite gender. Men have more curiosity to know opposite gender. But sometimes, this curiosity caused of many accidents. Sexual harassment is commonly used by men for torching women. And as the driving harassment concern it should be done by illiterate or highly educated men. They never think how this act should be dangerous for other while driving. It caused of severe road accident or anxiety. That further let down her habit of driving . Women who drive more carefully but she faced different types of harassing signals every day..
Everything is included in the book for getting driving license ;how to dive, how to obey traffic rules. If you disobey traffic rules you would be fined specific amount of rupees. But surprisingly there is no ethical rule mention in license book related to harassing other driver’s.
This is not solely the matter of harassing opposite sex this is matter of showing your hatred towards other human. Showing disgrace is a deviant behavior . But no one want to raise voice against this insane act . Giving space to ambulances or driver’s is ethical good. But to always honking horns without any reason showed bad driving. Calling names to senior citizen and women should be ill mannered act.
In nut shell, whole purpose is to pointing attention towards driving harassment which is used for women. Like men women also have right of drive any vehicle . there is no law that restrict women for driving. Driving is necessity like to eat food. Driving is used for reaching desirable place. Traffic rules are made for everyone no one is excluded from it. For coping this situation ‘’showing respect while driving’’ should be first chapter in license book. Billboards should be hanged how to respect other drivers on roads.

•Don’t stare other driver’s.
•Don’t give honking horns.
•Don’t drive too closely to other vehicle.
•Don not throws lights in night on other car’s mirror.
•Don not pass comment or calling with names. Etc
•If anyone is seen disobeying the rules his/her license should be terminated for 6 Months.

Wednesday, 30 May 2012

Top 10 best advertisements made by Pakistan.


Advertisements are made for dragging the audience’s attention towards product. Advertisements are attracted or not! Whole depends upon the creative team which has been hired by product makers. Success of the product is half dependent over the electronic media (TV) marketing strategies. If the ads jingles and plot heard from the consumer’s mouth, it proved a huge success for the product. Today Indian ads have the monopoly over Pakistani ads. It is due to tag as favored nation by Pakistani government. But still the quality of Pakistani ads is very much better than anyone. Here is the list of top 10 ads made by Pakistan.


1; Nestle
Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey, Switzerland. And operated in Pakistan since 1988. Nestle produces chocolates ,nestle water and milk. Nestlé’s ads are always eye-catching because they are close to nature. Moreover ,every product ad depicts different moods.

http://www.youtube.com/watch?v=2xdVHiBi2Rk
http://www.youtube.com/watch?v=2dMXerlJ1X4
http://www.youtube.com/watch?v=Ttux6cMEcuM&feature=related


2; Ufone
Earlier mobile phone had higher charges and moreover only two companies providing the facility for mobile. After a long period , Ufone( GSM is a Pakistani GSM cellular service provider) came in market with lesser charges. Their comic plot of ads always successfully impressed public . That been adopted by others later.
http://www.youtube.com/watch?v=ee9u9YofNLg&feature=related
http://www.youtube.com/watch?v=MhN9u3ftzus






3; National recipe Masala;
Mixed Masala Packets ; National recipe masala commonly used in Pakistan for cooking. Masala mix always showed common people in their ads too. Their ads purely reflected Pakistani culture. Either it is event of Eid or any other occasion they make ads according to its need.
http://www.youtube.com/watch?v=UvL_zFKhVQA
http://www.youtube.com/watch?v=1jqrtX-FRm0






4; telenor;
Cellular Company of Pakistan. Telenor which is been used by youngsters mostly. Catering social issues and providing services accordingly. Campaigning self awareness among masses too. Communicate this to costumers through unique creativity which makes their ads unique.
http://www.youtube.com/watch?v=ivBCzssolLA
http://www.youtube.com/watch?v=V4zYr-ldl-s
http://www.youtube.com/watch?v=TPdXGt_OH3A



5;Zong
Pakistan’s cellular company. Zong creative team came in market with concept that ads can run without dance. Especially their message or thought provoking song( on zong anniversary) are also very famous.
http://www.youtube.com/watch?v=RWihJ41cDpE
http://www.youtube.com/watch?v=TxQWggPje3I


6; Olphers ;
A dairy product . Olphers always give audience the message of healthy life and culture. Their Ramadan ads are highly appreciated by masses.
http://www.youtube.com/watch?v=APsHsW9r1Zg
http://www.youtube.com/watch?v=kf3fybQaL8o



7; Safeguard;
Washing and bathing soap. Creative team of safeguard knows every tactic for grabbing the attention of their customers. Their ads and especially their animated cartoons are very popular among every age group of masses. .
http://www.youtube.com/watch?v=j2IVj2cHvj0
http://www.youtube.com/watch?v=EN3JCR_BcYQ&feature=related




8;Bisconi Cocomo Biscuits ;
Chocolate biscuit’s ads are full of attractive animation. That highly appreciated by little audience.
http://www.youtube.com/watch?v=AUBryo_ThsA
http://www.youtube.com/watch?v=w0i9O3GfcMM




9;Rafhan foods;
Rafhan custard ads are every time favorite of every one. Ads given the reflection old to new. Rhythm and jingles of rafhan are very famous.
http://www.youtube.com/watch?v=WPKTLPSsd7A
http://www.youtube.com/watch?v=iCsVXkz1Qmw



10; Life bouy
Company who is making shampoo and soaps. Although the ads of India are being telecasted rather than Pakistan but still Pakistani people always enjoy the commercials being done by creative team of lifebuoy Pakistan.
http://www.youtube.com/watch?v=3X6OYaqUs40
http://www.youtube.com/watch?v=ODfa-rj8lME
http://www.youtube.com/watch?v=ICzJHGE3lmI