Credibility of News!

Credibility of news are lost somewhere. Nobody bothers, what impact it leaves on the audience and not even the audience bother, to search it by themselves. Causal news, get hype and serious issues become scandal.  This is, what is been going on with Axact: IT Company issue, which is suspicious of selling fake degrees in world through black-mailing.  Ironically, world famous newspaper, named, “New York Times”, disclosed, Axact business. According to NYT, they properly investigated this news, after recruiting one of their employee in Axact. Hence, they got access to all important documents and made a detailed report.  Based on this, Interior minister Nisar Ali Khan, has ordered to investigate this case.

News become gossip in no time. Rarely in Pakistan get the credibility of news ever questioned. If ever so, the reply would be, “I read it from a foreign news channel”.  Life of media is also full of ambiguities; they make their own fantasy world. They illustrate what they want to depict.  

Local actors, who step in Bollywood, are automatically declared nation pride, and who throw event internationally considered proud moment. Actors become a think tank, people started quoting their tweets. Political leaders, have started running universities, after their name.  Historical leaders, became replaced with political leaders, in syllabus. People getting things without efforts. People are clearly losing their originality.  

You hardly read and hear about cyber -crime, until and unless somebody hacks your account. We only heard about PEMRA, who take action when something seriously blows out. Credibility of institutions, are no longer available. Hereby, each and every one make their right to, publish and telecast, handy information. We do note the audit of nonprofit organization but we hardly witness the audit of channels. Surely, some audit is required for issuing license.   But afterwards, no one bothers to audit.  No yearly audit has taken place of channels and newspapers.  All of sudden, how are you seeing hundreds of channels on your TV?  What business they were doing in past.

The point to note here is how we could rely on any international report without proper authentication. Why there is no international law for publicly disclosing other country news, without permission. Journalism is profession, who owed to provide information and knowledge. I am shocked, how journalism has changed to FIR

 No doubt, in globalization era, media has played greater role in shaping public opinion and making political decision. But in a nutshell, a lot of unpacking is required on the Axact story. Until then, we need to hold our horses, and need to break the chain of tweeting, posting unauthentic news for fun. May be, we are becoming a non-credible nation. We need to raise credibility of news and question ourselves that how we are declaring artists and political leaders as our historical heroes.  

For Five reasons, why I like Khaadi :

Khaadi is a Pakistani multinational luxury fashion brand , that was founded way back in 1998 by Shamoon Sultan.  Khaadi has an honor of achieving “Lux Style Award”  since 2002 till 2014 in different fashion categories. Khaadi has commonly known as famous hand woven cloth of Pakistan. But first time in history of Pakistan , someone has came up the idea of fusion. That successfully amazed customers.  Now a days, it has become bestselling brand of Pakistan in loose fabric.

 Many of you must be thinking that it was successful because of women. As per nature, women are highly vulnerable in case of shopping.  Anyone can amaze women with little efforts of design colors. This is partially true.

 Here I am going to share five reasons why every single woman prefers Khaadi’s fabric  .

1. Economical or in your budget: yes it is. Initially, they came with a limited catalogue (women stitched & loose fabric), due to this, only limited number of customers afford them.  After its popularity, it gone famous to everyone. Customers started approaching them.  Certainly,“Khaadi “ introducing their expertise in different field. And introduced, men children stitched cloths too.

With the variety of catalogue, “Khaadi” designers gave more dresses in economical range. Now anyone, can buy embroidered cloths in very economical range. For customers , especially women , it was dream come true.  Winters were supposed to be wear dull cloths but Khaadi entirely changed the trend.  Now one can easily buy good designer loose fabric in less than 2,000. You can, even get loose shirt or dupatta of any embroidery suit easily.   These can easily wear with white pajamas or chaffon Dupttas.  Khaadi has also given the option of stitched clothes of same loose suits.

2. Colors or design:

Khaadi who came with contemporary designs with fusion of hand woven cloths. Even original hand woven embroidery has easily available on Khaadi stores. Some cloths are too fabulous, even me and my mother bought same designed suits in different colors. Their cambric collection, winter, summer all garbed our heart to their stores.  

3. Fabric.

Khaadi has offered not only good design on economical range but also gives a comfortable fabric. Likewise, their colors are long-lasting and haven’t goes faded. Best thing, which I found in their cloths, they never spoils your iron.  No matter how much you go washroom. I blindly wear khaadi because it always gives soothing effects that dress supposes to be.

4. Brand:

Yes ! We all have fever of brand. This is the only economical brand, where you can shop, with gusto, rather to rely on its’ replica’s. 

Many shopkeepers, make you fool and sell Khaadi replica’s expensive than its original price. Mostly, whole family can easily shop from khaadi.

5. On-line shopping:

The best thing, I ever found in any clothing store, has its e shopping.  Others are offered too, but sadly, they presented it so badly, projecting eastern cloths like western, and western like eastern style. If model wearing shirt, it would be hidden with jewelry. Customers have gone confused. Sometimes, they buy what they don’t actually want to.   

khaadi who introduced system about how to present it loose fabric. You can get, deep post-partum of any dress before buying.   Best thing is khaadi offers dresses with free shipment. Online chat guide is also available on website.

Khaadi ‘s new ventures are Khaadi Khas (formal wear)  and Khaadi home are not as successful as other catalogue. Most probably, price range is a bit higher and not worth buying designs.  Although there were numerous reasons to buy Khaadi  but still some reasons one could reject this brand.

 1:  Quality of fabric is not equal: sometimes  suits that are less than 2,000 are not same fabric  of expensive ones.

2:  Repetition in designs: sometimes, Khaadi designers are hell confused, make usually all dresses even with same designs even winter designs ae copied to summer or summer copied to winter.  Numerous times, you get the feeling might be you’re wearing cut pieces of bed sheets.  

3:  Designs are no longer: it was blessing in disguise. When new vendors unable to meet desired needs of customers. And all suits, sold out within 3 months. No other, design or fabric will come before the date. Earlier, we never saw, shops were empty because of no suits.

4:  Stitched dresses of loose fabric have mostly of same designs. Other stitched ones,  are bit expensive you can’t afford them until  it’s sale .  If you’re buying any duptta or stole , ensure pieces are not damaged.   

In short, Khaadi, no doubt presents valuable stuff with different colors. No one can afford ,brand in Pakistan, earlier, especially in high inflation rate.  Khaadi has setting new example for all new or even settled brands; people only buy those, who come in their affordability.  If they offer good designs, then people shall follow them.  We should , appreciate, Khaadi’s  efforts, despite repetition in designs, they still managed high profile in fashion industry. Khaadi is brand, for common woman, who want to wear different, and look beautiful.  Thanks for making common woman special.  Who actually save money to buy good dress. I suggested you to don’t buy replicas of Khaadi .