Earlier, lots of films, TV etc awards were being celebrated in Pakistan. That are now hardly seen anywhere. In the era of economic crisis, frustration, bomb and killing Lux Style Awards ceremony is only event , left for entertainment. Lux Style 11th awards ceremony was held at Karachi expo centre 10th July 2012. Big glamour and star night is held every year. Every year audience and stars desperately wait for big star night. Every showbiz star is seen in this night. Culture of lux style awards is different from the other awards ceremony. Hosting is given to most popular showbiz personnel. They wear luxurious dresses. If you remember hosting of Nadia Jamil who wore heavy shara with hanging gold earrings. With the time , culture of Lux awards ceremony has been changed. Now people wear funky western clothes. Now stage and technology has become more advanced. Stars more inspired Hollywood fashion. First time in the history of Lux awards this was seen internet via live streaming.
Like every year lots of categories of dramas ,music etc were included . Here is the list of winners who won the Style awards.
Best Actress award. Savera Nadeem for Qaid-e-Tanhai.
Best TV Actor (Satellite+ Terrestrial ): Noman Ejaz
Best Film award: Shoaib Mansoor (Bol)
Best Film Actor: Manzar Sehbhai (Bol)
Best Film actress: Humaima Malik (Bol)
Best Director: Sarmad Khoosat ‘Paani Jaisa Pyar’ (Hum TV)
Best TV Serial: Mera Saeein 1 (ARY)
Best TV Writer: Sameera Fazal ‘Mera Naseeb‘ (Hum TV)
Best Album Of The Year : Jhoom
Best Music Video of the year: Mera Bichra Yaar(Adnan Mailk)
Best Emerging Talent – Music: Bumbu Sauce
Best Original Soundtrack Award: Woh Humsafar Tha‘,
Best Song of the Year : Wo humsafar Tha
Best TV Serial (Terrestrial): Tera Pyar Nahi Bhoolay (PTV)
Best TV Actress (Terrestrial):Sanam Baloch ‘Sehra Teri Pyaas’ (PTV)
Model of the Year (Female):Cybil Chaudhry
Model of the Year (Male):Abbas Jafri
Hair and Makeup Artist award:Creative Team at Nabila
Best Fashion Photographer: Rizwan ul Haq
Achievement in Fashion Design – Pret: Kamiar Rokni
Achievement in Fashion Design – Luxury Pret: Sania Maskatiya
Achievement in Fashion Design – Lawn: Sana Safinaz
Best High Street Brand: Khaadi
Best Menswear Designer: Omar Farooq @ Republic
Best Dressed (Female): Sanam Chaudhri( New designer)
Best Dressed (Male) Umair Tabani
Emerging Talent (Fashion): Zaheer Abbas
Lux Style Achievement Award: Sharmeen Obaid Chinoy
This year stars dresses are quite sophisticated rather than the last one. Especially the dress of Mathira signs of sensibility .
Mathira
But some wear same that they did last time like saba Qamar.
Drastic fashion done by Meera.
Rabiah Butt.
Decent Sawera Nadeem.
Stunning eastern look by Sadia Imam.
Lux BEST ACTOR Noman Ejaz.
Model Ayaan.
Umaima Sheikh on green carpet.
Nida Yasir
Goche Girl Mathira with actress Bindya.
Lux style awards 11th was full of glamour and stars.This is considered a big event in media. Sadly , every year LSA losing its audience appeal. Masses are now less attracted.LSA overwhelmed local culture. In other words ,we can say this is event for designer’s and models appreciation. This can be witnessed via countable appearance of actors in LSA. Showing less bothering to TV actors. Only internationally acknowledge media personnel give value like Ali Zafar. LSA is a biased event. Only few favorite categories set by jury members. The awards of best naat is also closed. No awards given to best anchors, TV shows, especially morning shows. LSA awards promote fashion industry solely. LSA dragging the culture of Hollywood . Media personnel dresses, gestures and negating local shows and actors depicting the picture of mini Hollywood in Pakistan .
In nutshell, LSA is big glamorous ceremony. Just to promote fashion and glamour. Lux style awards bring global culture in Pakistan. Means things that are globally famous are automatically famous here. LSA completely adopting the culture of global . No doubt, LSA awards is big event not only for fashion industry but also for business people. It helps combating negative image of Pakistan globally. But can be cause of culturally disaster. Culture is changed with time. If totally changed it is tragedy for a nation and called a cultural destruction.
